From July 30 to August 9, the “Wanda Hi-Shopping Festival” kicked off with great energy across Wanda Plazas nationwide. Plazas in various regions joined hands with in-house brands to launch promotions such as spending 88 yuan for a 188-yuan voucher, spending 888 yuan for a 1,000-yuan voucher, limited-time 50% discounts on brands, and eightfold member points. They also created rich activities including live music, anime carnivals, and fun challenges, linking online and offline channels to drive traffic and continuously unlock summer consumption potential.